Product Detail

In the highest performing insurance organizations, innovation is an executive leadership agenda item. It is also seen externally by financial analysts, rating agencies, business partners, and customers as a key source of competitive differentiation and value creation. As a result, companies are grappling with how to embrace innovation for improved performance and sustained growth, and to secure a competitive advantage. This white paper defines innovation; provides insights into key drivers and challenges, selected approaches to innovation, and supporting capabilities; highlights selected insurance innovation leaders; and explores the role of standards organizations such as ACORD.

ACORD R&D white papers are available free of charge to all ACORD members.