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The Digital Tsunami: Why U.S. Independent Agents Must Optimize Online Tools Now

By ACORD and Thomas H. Wetzel & Associates
March 2017

The vast majority of independent agents and brokers in the U.S. need to embrace and optimize customer-facing digital technology. Most insurance buyers expect it, and failure to do so can drain agency value and cede business to competitors.

ACORD R&D white papers are available free of charge to all ACORD members.

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